Lost in Plovdiv

Are these the faces on posters and screens, the ones we see every day in advertisements and news? Or maybe the real drivers of change are elsewhere?

Are they not the people who work every day, realize themselves and their talents, the people who do not write manifestos, but leave a mark with their deeds?

Change The Picture project gave a clear answer: sustainable change starts with daily choices, with the way we live, work, communicate and take care of the place we inhabit.

With the series of 11 interviews published in Lost in Plovdiv and Pod Tepeto, we discovered and connected those individuals who transform the urban environment through their profession, talent and attitude towards the city.

They are architects, entrepreneurs, artists, activists. Their portraits, shot by talented Plovdiv photographers Mila Penkova, Masha Mateeva and Tanya Koritarova, create a visual archive of a mindset that is already changing our city.

From October 17 to 31, the exhibition will show the faces that are changing the picture at the Cat and Mouse bar.

During the official opening at 6:30 p.m. on October 17, special video interviews created by Kristina Krasteva will be presented.

Bar Local, Kapana, Plovdiv
10/17/2025
6:30 p.m.

Come and let's get inspired together, share stories and celebrate the change that is making our city a better and more pleasant place to live.
*The information campaign Change the Picture by Philip Morris Bulgaria aims to draw attention to improperly disposed waste and cigarette butts in the urban environment.

A link to the Facebook event you can find here.