The brand that Sofians went crazy over opened its location in the City Under the Hills

 

The popular vintage brand HOW TO BABUSHKA has opened its doors in Plovdiv and brings with it not just clothes, but stories. This is a place where style is a personal expression, and each piece of your wardrobe can have its own soul.

The popularity of second-hand and vintage clothes is growing rapidly - more and more people are looking for unique finds that add individuality and style to their wardrobe. HOW TO BABUSHKA offers exactly that: special, carefully selected pieces that seem to be created for you, whether you wear them in everyday life or for a special moment.

Behind the project are Veronika and Konstantin Vasilevi - a family that turned their love for vintage finds into a recognizable brand. It started in Sofia as a small passion, today it unfolds as a carefully curated space - physical and digital - for clothes with character, which have survived and can tell a story.

HOW TO BABUSHKA's selection does not follow mass trends. The store offers quality retro clothes from the 70s, 80s and 90s, attracting mainly young customers aged 17-30. Everything here is bold, conscious and timeless. Fashion is perceived as a personal archive - a way to collect memories, express identity and wear clothes that have meaning. Each piece is carefully selected to become part of a wardrobe full of character and history. How to babushka is for people who value timeless style, proven classics, items with quality composition.

The brand's philosophy is clear: love for vintage, respect for quality and a commitment to more conscious consumption. Whether you visit the store in Plovdiv or browse the online selection, HOW TO BABUSHKA invites you to discover that vintage treasure that will become your favorite find.